A Full Day of Education for only $50
Join us for the Vision Design and Marketing Series September 25, 2009 at the Rhode Island Convention Center, Providence RI.
The Vision Design and Marketing Series is your expert guide to bring you a fresh perspective, original strategies, and a collection of ideas to take you and your brand to the next level. Learn why marketing is like design and how you can apply your design skills to create powerful marketing messages and stunning window fashions.
Vision Design and Marketing Series is a program for design professionals, designed and delivered by design professionals. You will mix and mingle with your peers in an environment where you can learn the best from the best.
I’ll be speaking from 10:00 – 12:00 and again from 4:00-6:00. Somfy will be unveiling their neww Expert Motorization Program from 12:00-4:00
Rhode Island Agenda
10:00- 12:00
New Rules of Consumer Behavior: Spotting Your Competitive Advantage is more than finding out the next new color, fabric, or hot designer: It’s about observing change and understanding how to transform change into opportunity. We will present the issues and events that are influencing consumers’ purchase decisions and shopping behaviors, and, ultimately, changing the design landscape. What motivates shoppers to buy what they do and purchase where they shop? We’ll discuss key consumer and design trends, showing examples of new products and new materials.
Inspired By Idea Rapid Fire So how are others capitalizing on the new consumer landscape? In this Rapid Fire, we’ll examine how best practices, strategies and innovative ideas from your peers and other industries can be applied to your designs, your marketing, your sampling and your business. Inspiration, thought-provoking and fun, and it fits your natural abilities as a designer. You’ll leave with dozens of new ideas and new resources!
Social Media and Web 3.0 This is a Design Pro’s guide to all things social media and why you should be using these tools. From blogs, Bing and Face book to LinkedIn, websites and Twitter after this you’ll be ready for Web 3.0. Bring your phone or laptop to get connected during this meet-up.
12:00- 4:00 LUNCH INCLUDED
Somfy Expert Program for Motorized Interior Window Coverings:
The new Somfy Expert Program provides a brand new approach to educate specifiers of interior window coverings about motorization and takes the guess work out of choosing the best Somfy solutions for every project. Learn how to select the best motors, handheld remotes, WireFreeTM wall switches and more for your clients.
Topics Include:
- Introduction to motorized window coverings and their many lifestyle benefits
- Understanding Power
- Understanding Control Options
- Choosing the best motor for your project
- Up selling with Radio Technology Somfy® (RTS)
- Overcoming objections
- Maximizing the benefits of being a Somfy Expert
4:00 – 6:00
Cracking the Luxury Code: Designing and Marketing high end Window Fashions so who is the luxury consumer? We all strive to work with her, but can we really identify her? First we’ll redefine the new luxury and the importance of rarity and connoisseurship. We’ll discover the secrets to cultivating this customer; what they strive for and what it means to your market. Then, we’ll explore positioning, sourcing and crafting your image as a style maker to the elusive high end customer. Finally, we’ll finish with sampling, presentation and marketing tips to get that client’s attention.
Authentic Self Promotion There’s a lot of competition for the attention and the wallet of today’s design-conscious consumer, and let’s face it, “selling ourselves” as designers is usually not our favorite part of the job. Discover how to identify your unique place in the design
Inspiration and Technique Live on-stage sampling of actual window fashions and interior products that emulate today’s interior trends. We’ll show you dozens of examples you can photograph and examine yourself. We’ll give you the how-to instruction and techniques to translate those designs into astounding window fashions and jump-start your window fashion portfolio.
4 WFCP Credits
