In putting together our recent Profit Potential: Pricing webinars, JoAnne Lenart Weary and I were again reminded how branding, marketing, pricing are all so intricately intertwined. You can’t do one without doing the work for the others. Throw in today’s digital environment and it’s even more complex. Yet, everyone is looking for the magic bullet to get traction and become influential. Marketing experts tell us it’s about building a personal brand. “Personal branding” is bandied about a lot by those experts, but it really is nothing more than marketing yourself- you are the product. Whatever you do in the design world, the bottom line is that its’ all about you- your personal brand.
The Way to Personal Branding created by SeStyle helps you get started and gives you a great layman’s tour to your personal brand strategy outlined in these 9 steps:
•Who are you?
•How are you perceived?
•What do you want to achieve?
•Create your brand.
•Create your ecosystem.
•Create your network.
•Create original content.
•Get involved and share.
•Listen and monitor.
Check out the infographic for details.
