Description
In times like these it becomes even more important to understand shifts in consumer mindsets and to choose the right trends for your business. Based on exclusive research on the custom window treatment market conducted over the past 9 months, his session features in-depth analysis of custom window treatment purchasing–by region by product style and more, along with the crucial factors that drive purchasing decisions. We’ll also focus on what characteristics custom window treatment consumers have in common with other key target markets, illustrating where they overlap including the crucial factors that drive purchase decisions. You’ll gain an understanding of the drivers that are shaping the next wave of consumers, along with actionable ideas for how you can integrate all this into your design offerings. Learn how to reach the new consumer and interest them in this unique product category, as we share effective ideas for packaging your services, positioning your business, developing a brand and much more. You’ll leave set for success.
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