One of the seminars I presented last April at IWCE in Chicago was an in-depth look at the custom window treatment market—who we are as window treatment providers, who our customers are and what they’re buying. Those who attended that seminar were bombarded with facts and figures, but the one thing that really seemed to stick was that we’re ooold.
What I mean is that as pracitioners, the vast majority of us (74.8%) are over 50 years old. And, considering that the majority of our clients are also aging, (73.4% fall in the 35-54 age range) it’s clear that any of us want to be in business even a decade from now, we need to start addressing the needs and desires of a new generation of clients.
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