WCAA RICHMOND SEMINAR EVENT
Posted by Jay Helser at Why Helser.com September 16, 2009
Tryvertising? Translucent concrete? Rapid prototyping? Deb Barrett blew the minds of a packed house with industry insight and progressive ideas during her seminar at yesterdays WCAA event in Richmond. Where on earth she finds the content for her presentations is beyond me. 
Let me put it to ya this way…. If you ever start thinking that you’ve got a good handle on approaching trends and that you are on the cutting edge of window coverings industry, attend Debs seminar, and you just might discover that you aren’t 
Case in point; our clientelle is strictly “trade only” and we know that wholesale clientelle VERY well, but Deb just took us on a wild ride through the mind of todays end-use-consumer….Um…..lets just say….they are not your fathers window covering consumers! Among other things, they are far more savvy and may actually understand a thing or two about draperies. This served as a powerful reminder that even though we do not deal 
directly with end-users it is very important to get to know them well.
The door prizes that we brought were a hit with Jackie Von Tobels Design Directory Of Bedding recieving the loudest cheers.
It was great to see old friends and make so many new ones. Thank you WCAA!
