Behind the Curtain: Insider Info on How to Build a Soft Brand
Friday, July 12, 2019
11 am EDT/ 10 am CDT/ 8 am PDT
The design industry is more competitive than ever, with better-educated, more discerning clients. How do you compete when your potential clients are shopping many of the same sources as you? Distinctive soft products and materials can give you the edge. This is a road map to harnessing the power of soft accessories to build your design brand. We’ll discuss the drivers behind purchasing soft home furnishings, define the opportunities, compare and contrast them to help you choose which ones work best for your business. Plus, give you the must- do steps to get started. You’ll discover how to tap into the soft goods niche to engage clients, generate buzz and leverage its influence to help you craft your image as a savvy stylemaker.